Privacy Policy

Information you provide directly — when you create an account, place an order, contact us or leave feedback, this may include:

• Name
• Billing & shipping address
• Phone number
• Email address
• Account login
• Payment details
• Order history
• Communications, reviews & feedback

Information collected automatically as you browse the site, including:

• IP address
• Browser type and device information
• Operating system
• Pages viewed and time spent on the site
• Referring website or source
• Search terms and browsing behaviour
• Cookie identifiers and similar tracking data

Information from other sources, including payment processors, shipping providers, analytics providers, marketing partners, affiliated companies, and social media or other third-party platforms where permitted by law.

We use the information we collect to:

• Provide and operate the site
• Process and fulfil orders
• Manage accounts
• Arrange shipping and returns
• Communicate with you about purchases
• Improve the website experience
• Personalise content and marketing
• Prevent fraud and ensure security

Theodore Alexander may use cookies, pixels, tags, analytic tools and similar technologies to:

• Remember your preferences
• Keep you signed in
• Understand website traffic and usage
• Improve performance and functionality
• Measure advertising effectiveness
• Support marketing and retargeting activities

You may manage cookies through your browser settings. Please note that disabling some cookies may affect site functionality.

We may share your personal information with the following categories of third parties for the business purposes described in this Privacy Policy:

• Service providers that support website hosting, payments, delivery, analytics, customer support, CRM, marketing, fraud prevention or IT operations
• Shipping, warehousing and logistics partners
• Payment processors and financial institutions
• Affiliated and related companies
• Advertising, analytics and marketing partners
• Professional advisors such as auditors, insurers and legal counsel
• Government authorities, regulators or law enforcement where required by law
• A purchaser or successor in connection with a merger, acquisition, restructuring or sale of assets

Theodore Alexander does not sell your personal information in exchange for monetary payment. However, certain advertising, retargeting or analytic activities may be considered “sharing” for cross-context behavioural advertising under some privacy laws.

Our use of third-party advertising, retargeting and analytic cookies on the site may be classified as “sharing” your personal information for cross-context behavioural advertising under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA).

If you are a California resident, you have the right to opt out of the “sale” or “sharing” of your personal information. To exercise this right, please use the “Your Privacy Choices” link in our website footer, or ensure that your browser’s Global Privacy Control (GPC) signal is enabled. We do not knowingly sell or share the personal information of consumers under the age of 16.

Theodore Alexander does not sell personal information in exchange for monetary payment. However, certain advertising or analytic activities may be considered “sharing” under some privacy laws.

If you opt in to receive marketing communications, we may send you promotional emails, newsletters or updates about products, offers and brand news. You may opt out of marketing emails at any time by clicking the unsubscribe link in the email or by contacting us.

Even if you opt out of marketing, we may still send transactional or service-related communications, such as order confirmations, shipment notifications and support messages.

Payment card information is generally processed by third-party payment service providers and is not stored by Theodore Alexander, except as necessary for transaction records, fraud prevention, chargeback management or as otherwise permitted by law.

We retain personal information only for as long as is reasonably necessary to fulfil the purposes for which it was collected, or to comply with applicable legal, tax or regulatory requirements. To determine the appropriate retention period, we consider:

• The duration and nature of our ongoing relationship with you, such as maintaining your active account or handling ongoing customer service requests
• The specific legal, statutory or regulatory obligations requiring us to retain records — such as financial, corporate and tax compliance records, which are typically retained for a minimum of seven (7) years under federal and state regulations
• The existence of specific contractual agreements or potential legal disputes, such as resolving outstanding account issues, enforcing our terms of service, or defending against potential litigation

Once personal information is no longer required under these criteria, we will securely destroy, delete or permanently anonymise the data in accordance with industry security standards.

Theodore Alexander uses reasonable administrative, technical and organisational safeguards to protect personal information against unauthorised access, loss, misuse, disclosure or alteration. However, no system or transmission method can be guaranteed to be completely secure. You provide information at your own risk.

Depending on your location, you may have rights under applicable law, including the right to:

• Request access to personal information
• Request correction of inaccurate data
• Request deletion, subject to exceptions
• Object to or restrict processing
• Withdraw consent
• Opt out of targeted advertising
• Request portability of data

To exercise applicable privacy rights, please contact us using the details below.

The site is not intended for children under the age of 13, or such higher age as required by applicable law, and Theodore Alexander does not knowingly collect personal information directly from children. If you believe a child has provided personal information to us, please contact us so that we may take appropriate action.

Your personal information may be processed or stored in countries outside your state, province or country of residence. Where required by law, Theodore Alexander will take appropriate steps to protect transferred personal information.

The site may contain links to third-party websites or services. Theodore Alexander is not responsible for the privacy, security or content practices of those third parties. You should review their privacy policies separately.

While our site may not respond to legacy, browser-based “Do Not Track” signals due to the lack of a universal compliance standard, we do recognise and honour legal opt-out preference signals where required by applicable law.

When our system detects a valid, browser-based Global Privacy Control (GPC) signal transmitted by you, we will automatically process it as a valid request to opt out of targeted advertising for that specific browser or device. Additional state-specific opt-out tools and mechanisms will be offered on our site where mandated by law.

Theodore Alexander may update this Privacy Policy from time to time. The updated version will be posted on the site with the revised effective date. Your continued use of the site after the updated Privacy Policy is posted indicates your acknowledgment of the changes.

If you have questions about this Privacy Policy or wish to exercise applicable privacy rights, please contact our customer service, or by post to 2103 Northern Blvd, Manhasset, NY 11030.